Digital Community Manager

Community Manager The Community Manager will administer the company’s social media marketing and advertising and whole online community. Responsibilities of the Community Manager The first responsibility of a Community Manager is to develop and implement a social media marketing plan.
• Brand Development

• Identify Target Customers

• Set Clear Objectives

• Promotion Strategy

• Engagement Strategy Essential Duties of the Community Manager Manage social media marketing campaigns and day-to-day activities including: • Administrate the creation and publishing of relevant, original, high-quality content.

• Create a regular publishing schedule.

• Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.

• Promote content through social advertising.

• Develop relevant content topics to reach the company’s target customers.

• Create, curate, and manage all published content (images, video and written).

• Develop and expand community and/or influencer outreach efforts.

• Oversee design (ie: Facebook Timeline cover, profile pic, ads, landing pages, Twitter profile, Blog, etc.).

• Design, create and manage promotions and Social ad campaigns.

• Analyze key metrics and tweak strategy as needed.

• Compile reports for management showing results (ROI).

• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.

• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.

• Monitor trends in social media tools, applications, channels, design and strategy.

• Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.

• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Qualifications and Experience • Marketing degree is welcomed but not required with relevant work experience.

• Demonstrates creativity and documented immersion in social media. • Proficient in content marketing theory and application.

• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.

• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.

• Maintains excellent writing and language skills.

• Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.

• Displays ability to effectively communicate information and ideas in written and video format.

• Practices superior time management.

• Makes evident good technical understanding and can pick up new tools quickly.

• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”