Senior Officer – Business Planning & Analytics

Responsible to support the marketing of Consumer and Commercial Products to increase the revenue of the Bank by performing statistical analysis and building predictive models.

Analyze data and generate insights to assist senior managers to proactively make business decision, when required by various stakeholders

Design and create customer centric dashboards and database views; coordinate with IT and automation teams to make them available to all users

Perform statistical analysis and build predictive models to increase response rates of marketing and attrition control campaigns; coordinate with sales teams to drive higher conversion

Design and execute automated emails and SMS to drive marketing promotions

Conceptualize dashboards and coordinate with required stakeholders to execute

Coordinate with digital marketing team to drive coherent marketing promotion across channels; maintain monthly performance reports for various campaigns

Monitor & analyze the actual sales, portfolio, and revenue etc., performance of Consumer or Commercial Products against the Budget.

Prepare and provide in-depth comprehensive business intelligent reports & analysis on a periodic basis, containing key business and financial matrices for assigned Consumer or Commercial Products, to the stake holders.

Ensure that the Business Intelligent reports generated / submitted to stake holders are accurate & complete.

To conform to local laws and comply with the rules and regulations of the Bank.

To file & maintain all records in the form of hard copies or appropriate.

To maintain & store periodic data dumps (monthly, daily etc) related to the assigned scope.

All the above accountabilities includes but not limited to any additional/new tasks or responsibilities assigned by the line Manager.